We have rebranded from ONL to Glyphs!
Why 'Glyphs'? Understanding Our Rebranding Decision
HC
Oliver Bell
May 20, 2024
Branding
Branding
We officially launched in August of 2022, and since then, 'ONL' just didn’t seem like the right fit for the services we were providing. Originally intended to be short for 'online', it wasn’t immediately obvious and lacked the distinctiveness we desired. We felt we could find something better and more brandable.
Searching For a Name
In late April of this year, I thought that it was about time we found something more appropriate. Finding a new name proved to be quite difficult and time-consuming; we wanted something that made sense, but would also be memorable and easy to build a brand around. Names like 'Online Identity', 'Named', and 'Brandify' were some examples we thought of.
I looked through synonyms of words relating to identity and symbols, where I had eventually stumbled across the word 'Glyphs'; which I knew was the optimal match after learning more about it.
The Importance of a 'Glyph'
A 'glyph' is any kind of purposeful mark, such as a font or symbol. Each individual character that makes up a font is considered a 'glyph'. Symbols in general, like the ones you see on your keyboard ('$', '%', '@', '!', etc), are also seen as 'glyphs'. Our logo, the triskelion, is a glyph as well! The triskelion is a recognizable symbol with cultural significance and communicates ideas, like strength and the ability to move forward, through its visual representation.
Glyphs like the ones aforementioned help build important components that make up your brand, such as your logo. They go hand-in-hand with fonts and various symbols to create something recognizable. Considering that our services aim to improve brand awareness, we knew that 'Glyphs' would be the perfect name to move forward with. It provided the meaning that we were looking for, while also being a relatively easier name to build a brand around.
Implementing the Change
We wanted this rebrand to come with something big, which meant an entirely new website, design, and social media identity. A plan was put in place to ensure we did everything needed before any kind of announcement, which included acquiring the proper domains and handles, a website makeover, and creating a memorable aesthetic. In total, everything took about three weeks to implement our desired changes.
How We Can Help Your Brand
We specialise in providing unique services that help build your brand identity. These services include handle acquisition, domain acquisition, profile verification, profile ban removal, and handle transfers. We have had the opportunity to collaborate with some of the largest brands in the world, such as Wellhub and Howdy, helping them to greatly improve their online identity.
If you're interested in learning more about the services we provide, feel free to reach out to us to learn how we can help!
We officially launched in August of 2022, and since then, 'ONL' just didn’t seem like the right fit for the services we were providing. Originally intended to be short for 'online', it wasn’t immediately obvious and lacked the distinctiveness we desired. We felt we could find something better and more brandable.
Searching For a Name
In late April of this year, I thought that it was about time we found something more appropriate. Finding a new name proved to be quite difficult and time-consuming; we wanted something that made sense, but would also be memorable and easy to build a brand around. Names like 'Online Identity', 'Named', and 'Brandify' were some examples we thought of.
I looked through synonyms of words relating to identity and symbols, where I had eventually stumbled across the word 'Glyphs'; which I knew was the optimal match after learning more about it.
The Importance of a 'Glyph'
A 'glyph' is any kind of purposeful mark, such as a font or symbol. Each individual character that makes up a font is considered a 'glyph'. Symbols in general, like the ones you see on your keyboard ('$', '%', '@', '!', etc), are also seen as 'glyphs'. Our logo, the triskelion, is a glyph as well! The triskelion is a recognizable symbol with cultural significance and communicates ideas, like strength and the ability to move forward, through its visual representation.
Glyphs like the ones aforementioned help build important components that make up your brand, such as your logo. They go hand-in-hand with fonts and various symbols to create something recognizable. Considering that our services aim to improve brand awareness, we knew that 'Glyphs' would be the perfect name to move forward with. It provided the meaning that we were looking for, while also being a relatively easier name to build a brand around.
Implementing the Change
We wanted this rebrand to come with something big, which meant an entirely new website, design, and social media identity. A plan was put in place to ensure we did everything needed before any kind of announcement, which included acquiring the proper domains and handles, a website makeover, and creating a memorable aesthetic. In total, everything took about three weeks to implement our desired changes.
How We Can Help Your Brand
We specialise in providing unique services that help build your brand identity. These services include handle acquisition, domain acquisition, profile verification, profile ban removal, and handle transfers. We have had the opportunity to collaborate with some of the largest brands in the world, such as Wellhub and Howdy, helping them to greatly improve their online identity.
If you're interested in learning more about the services we provide, feel free to reach out to us to learn how we can help!